How to use Market Research to Size and Understand Market Opportunities

Unless a prospective market is well-defined and sizable, putting a number on it can be challenging.  An emerging market can also be very dynamic with numerous players, revenue models and conflicting information.  This presentation looks at ways to analyze both market data and qualitative information:

• The ins and outs of finding, evaluating, and utilizing secondary market information
• How to build a model, using a case study of a market sizing exercise
• Ways to use competitive information and market insights for go-to-market strategies

This presentation will be immediately useful for any business building an investor pitch or business plan for funding.  It is geared for individuals from both early stage companies needing to quantify (and understand) the markets for their products, as well as from existing companies seeking to leverage information and weigh options for growth.

Presenter Bio:

Ruth Janjic is a marketing generalist with deep experience conducting secondary industry research, marketing analysis and strategy work. Ruth started her career in sales and marketing for one of the first Apple retailers, followed by a stint in high-growth technology firms, including Qualcomm. She switched to consulting during the dot-com boom, evaluating the online advertising and revenue models of emerging online publishers, and eventually advising on digital marketing strategies for traditional companies as they came online.

Ruth has since spent hundreds of hours researching the strategies of a broad range of industries, including technology, publishing, retail, and professional services.  More recently, she added not-for-profit organizations and small businesses to her knowledge base and enjoys helping them with their marketing challenges.  Ruth holds an M.B.A. from the University of Washington and a B.A. from the University of New Hampshire.

Presenter: Ruth Janjic, Diagonal Growth Strategies

Cost: Designed specifically for ventures poised for high growth. No cost for qualified businesses. Preregistration required. Space is limited. 

Location: Boulder SBDC main office - 2440 Pearl St. (inside Boulder Chamber Center)

The Colorado Small Business Development Center Network is partially funded by the U.S. Small Business Administration (SBA.) The support given by the SBA through such funding does not constitute an expressed or implied endorsement of any of the co-sponsors' or participants' opinions, products or services. The Colorado SBDC is a partnership between the Colorado Office of Economic Development and International Trade, the SBA, Colorado's institutions of higher education and local development organizations.